Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. B Lab began in 2006 with the idea that a different kind of economy was not only possible, but necessary – and that business could lead the way towards a new, stakeholder-driven model. B Lab became known for certifying B Corporations, which are companies that meet high standards of social and environmental performance, accountability, and transparency. But B Labs do much more than that. They’re building the B Corp movement to change our economic system – and to do so, we must change the rules of the game. B Lab creates standards, policies, tools, and programs that shift the behaviour, culture, and structural underpinnings of capitalism. B Labs mobilises the B Corp community towards collective action to address society’s most critical challenges.

The B Impact Assessment evaluates a company’s practices and outputs across five categories:

• Governance: A company’s overall mission, ethics, accountability, transparency and how they build their vision and values into their bylaws. Best practices are focused on how they engage employees, board members, and the community to achieve their mission, as well as employee access to financial information, customers’ opportunities to provide feedback, and the diversity of their governing bodies.
  
• Workers: A businesses’ efforts to create positive impacts for their workforce. Best practices in the work environment look at aspects like employee compensation, benefits, training and ownership opportunities, as well as assessing working communication, job flexibility and worker health, safety practices and overall work conditions.
• Customers: How a company serves their customers, offering products or services that support the greater good. Best practices explore whether a company adds value to customers’ lives by providing critical services like education, healthcare, and finance management, as well as engaging in ethical marketing, data privacy and security, and feedback channels.
• Environment: How a company works towards a more sustainable and regenerative planet by reducing their footprint and putting their impact on the air, climate, water, land, and biodiversity first in their business practices. It explores the impact of a company’s facilities, materials, emissions, resource and energy use, as well as transportation distribution channels and the environmental impact of their supply chain.
• Community: How a business contributes to the economic and social well-being of the communities in which they operate. Best practices explore initiatives and policies directed at community impact, including embracing supplier relations, social engagement, charitable giving, and strong, diverse communities.

In order to achieve certification, a company must:

• Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.
  
• Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
• Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

Greed, oppression, intolerance, classism, ignorance, and conquest over hundreds of years has led the world to a point of emergency and there is no Planet B. Justice, Equity, Diversity and Inclusion are the powers by which we have the opportunity to correct our paths.
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The international network of B Corp organisations led economic systems change to support a collective vision of an inclusive, equitable, and regenerative economy. B Corps adhere and are accountable to a framework that enables us to do the right thing and course-correct away from emergency. By working together and supporting the B Corp movement we can proactively embrace change and the future in a sustainable and positive way.

At OrangeDoor, we want our business to be a force for good. As such our business is based on three core beliefs:

• We must balance people profit and the planet.
  
• Decisions should be based on evidence and insights as well as creative thinking.
• Diverse thinking powers creativity, innovation and performance.

We use B Corp Certification as a framework to power our business behaviours to:

• Do the right thing.
  
• For the right reasons.
• In the most impactful way.

It also helps us achieve much of our purpose ambitions:

• Our Purpose: To enable change-makers to stand out and influence others.
  
• Our Mission: To create unforgettable shared experiences that enable our clients to affect positive change.
• Our Vision: To build a world-class agency that is recognised for its positive social and environmental impact as much as its creativity and commercial success.
• Our Values: Integrity, Professionalism, Passion, Truth and Creativity.

OrangeDoor now measures 195 KPIs within 26 impact topics within 6 impact areas (Customers, Community, Governance, Disclosures, Workers and Environment).

We have amended our Articles of Association to include the specific B Corp legal requirement wording. This legally commits us to use business as a force for good, by:

• Creating a material positive impact on society and the environment through our business and operations.
  
• Considering ‘stakeholder interests’ – including our shareholders, employees, suppliers, stociety and the environment.

We have completely re-written our OrangeDoor brand architecture. This has meant re-articulating our Vision, Mission, Purpose and all ideology that makes us who we are. Our Values however have not changed in 22 years: Creativity, Professionalism, Integrity, Passion and Truth.
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We have modernised our company policies to reflect our beliefs and our people. This include policies covering Menopause, Breast Feeding, Code of Ethics, Isolation, Business Gifts, Environmental Stewardship, Responsible Sourcing, Pets in the Workplace, Corporate Travel, EDI Recruitment to name but a few.
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We have changed the way we hire from and also engage with minority groups to achieve balance and equity. Some of the organisations and programmes we support in order to achieve our goals are: FF15 and CMN (Mentoring), UKCF (Diversity in the Creative Sector), Collaborative Future (Opportunities for all), Mottingham Community Centre (local community volunteering).
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We are actively building a collaborative and supportive culture at OrangeDoor that we hope will enable everyone to become the best they can be. This starts at Onboarding where we welcome and onboard all our new joiners the same regardless of the type of contract they arrive within (Permanent, Freelancer, Contractor or Intern). We then have an inclusive personal development framework that enables our people and business to thrive.

Together, with our clients, we are shifting our economic system from profiting only a few to benefiting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.

We have completed a number of actions and have already started improving our support for customers. In December 2020 we achieved Cyber Essentials accreditation to protect the data security we hold for our clients as part of our commitment and compliance to them and the government scheme.

We have also developed a number of SLA and quality initiatives including:

• Product service guarantees.
  
• Third party quality certificates – cyber essentials.
• Formal Quality Control Mechanisms – we do this through weekly project planning calls and formal contact reports, post event debriefs, and project feedback surveys.
• Monitor customer satisfaction – maybe you could link this to any customer reviews on the website.
• Assess outcomes produced.

We work closely with Child Aid in Bromley, helping them to overcome barriers for a fairer society for Eastern Europe – donating unwanted leftover event materials to schools in Romania, and all Downham Primary School. To date, we have given away 100s of pads, pens, t shirts, fabrics and materials to these two local community based causes.
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We work with a preferred supplier list ensuring that we support smaller businesses who are diversely owned, have environmental policies or sustainable business frameworks, belong to LGBTQ2S+ groups, offer sustainable products or a recycling programmes, and all within our local community. We are also extending this to other cities around Europe to reduce carbon impact damage by not shipping from the UK but sourcing locally, which integrates with our Responsible Sourcing Policy.

Among the client-facing recycling measures we have introduced are: