Alienware exhibition stand / shop-in-shop installation
format
Exhibition
audience
Retail and Consumer
industry
Gaming
challenge
Market Partners work with Alienware in the Nordics, supporting with training retail sales-forces across the region. They approached OrangeDoor to design and build a stand for one of their biggest retail expos of the year, located in Oslo.
They wanted as much of the stand as possible to be modular, so that it could be reused as an installation in a retail store.
With just a 3 month lead time, to design, build, ship and deploy the stand, OrangeDoor had to move quickly to get the project completed
Solution
The design of the stand was modelled on Alienware products, and comprised a series of custom-built display desks, integrating RGB LEDs, and backlit Alienware logos. The stand was fabricated from scratch, and finished in a professional paint shop, to achieve a hyper glossy supercar finish.
The entire stand was built from sustainable materials and shipped to Norway, and was designed to be reusable.
success
The stand was one of the highest quality stands at the event and facilitated the meetings and engagement the client required for the show to be a success
