Dell Technologies

Dell Technologies

Dell Technologies @ Bett 2019 (+17 +18 +20) 

Exhibition + Conference

CIO/CTO/ITDM

Technology

1st major show of the year – wanted to make a big splash - 35,000 attendees – Dell technologies wanted to make an impact at the Natural History Museum - Dell already sponsored 'Dippy on tour' for the Diplodocus fossil skeleton around the world - Engage with delegates, capture data, organise leads, have the stand-out stand

Exploring Dell's existing relationship with the Natural History Museum and 'prehistoric' theme, we: - Designed and built a stand with a life-size recreation of the diplodocus skeleton and secured the NHM's replica of Dippy's skull - Made product plinths with 'stone-like' texture to create juxtaposition between tech and stand - Highlighted All messaging in attention-grabbing 4m light boxes that caught all delegates' eyes

The stand was the most featured design on social – reception was amazing - Partnership between the Natural History Museum and Dell was significantly enhanced - All meeting and data KPIs were exceeded - Measurable pipeline value was achieved - The stand exceeded all the clients expectations