KX were launching their new brand into new markets
Client
KX
project
KX New brand launch
format
Virtual knowledge-share and showcase
audience
Chief Data Officers
industry
FS, Manufacturing, Industrial
challenge
Well-known in parts of the Financial-Services sector, KX were looking to launch into the Industrial and IoT sectors where they had little exposure. Armed with a newly refreshed brand and list of 1000 key targets, KX asked OrangeDoor to help them cut through the virtual event noise and sea-of-sameness to create two stand-out virtual events so compelling that they would become the hottest tickets in town.
Solution
OrangeDoor researched the target audience profiles and worked closely with the KX Marketing and Sales teams to create a strategy that met the objectives of; 1. Qualifying leads, 2. Providing a stand-out experience for the audiences, & 3. Reinforcing the KX brand to existing sectors and introducing the messaging architecture to new sectors. - We used the virtual experiences to build awareness and affinity, and used the event themes to introduce the brand messaging. - We identified keynote talent that aligned with the core messaging of ‘fastest’, ‘best-informed’, and ‘real-time decision-making’ - We introduced real-world use-cases to reinforce the messaging and provide proof-points.
success
The two events saw keynote presentations aligned with the key topics and geographical audience. - The EMEA event heard from David Coulthard, former F1 driver, while the US event heard from Billy Beane, subject of Moneyball, the book and film. - Delivered a autographed memento to registrants of each event – with David signing his latest book, and Billy signing a commemorative baseball. - The event beat all targeted delegate metrics and created a significant new pipeline for the sales team to work
